Today we’re celebrating more than just tradition—it’s Tartan Day, and it also marks the official launch of Happy Tartan®! 🌈👣 What better day to start our journey than on a day that honours Scottish heritage, culture, and identity all around the world?
From the colourful tartan parades in New York to gatherings across Canada, Australia, and beyond—Tartan Day unites us in style, spirit, and pride. And now, Happy Tartan® joins that celebration, blending vibrant tartan inspiration with bold, modern designs created for people who love colour, joy, and Scottish roots.
✨ Meet Our First Model: Gracie Mae
We’re thrilled to introduce Gracie Mae, the first face of our brand-new campaign! Her energy, smile, and love for tartan made her the perfect person to kick things off. This summer, we’ll be doing more local photoshoots, welcoming new faces and fresh energy to help bring Happy Tartan to life.
✨ Let’s Get Social
We’re busy behind the scenes building our social media channels, and we’d love for you to join us:
📸 Instagram
🎵 TikTok
📌 Pinterest
📘 Facebook
🐦 Twitter
▶️ YouTube
Follow along as we post behind-the-scenes moments, product drops, and stories that celebrate heritage with heart.
✨ Fancy Joining the Fun?
We're looking for content creators, influencers, dancers, artists, and bright souls to help us share the joy of tartan! If you're passionate about colour, creativity, and community—this is your time to shine! 💫 The more you do, the more you’re seen, and the more surprises you’ll unlock.
✨ Fashion That Gives Back
At the heart of Happy Tartan® is kindness. We're not just about style—we’re about impact. A portion of our work supports youth, arts, dance, and community projects through our developing charity arm. We believe tartan should carry meaning—and we’re proud to wear ours with purpose.
So here’s to a new chapter, a new brand, and a bright new tartan story.
Join us. Share us. Shine with us.
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