Some ideas arrive quietly.
Others come all at once.
Iona is someone who notices that.
She has a busy, creative mind, full of thoughts, pictures, plans, and questions. When ideas arrive quickly, they don’t always line up neatly. Over time, Iona found that writing, drawing, and making small books helped her slow things down and understand what was going on inside her head.
That’s where the Your Wild Brain collection began.
These books weren’t created as a product idea. They started as something personal — things Iona made for herself when her mind felt full. Stories helped her reflect on feelings. Scribble pages gave her somewhere to put ideas without worrying about neatness. Activity pages helped thoughts take shape through doing, not explaining.
Eventually, those books became something worth sharing.
The Your Wild Brain collection is written by Iona and brought together as part of the Happy Tartan world. Each book is simple, gentle, and open-ended. There’s no right or wrong way to use them. They don’t ask children to fix anything or change how they think. They simply offer space — to draw, to write, to notice, to pause.
Alongside writing, Iona also documents the world around her. She films and observes the girls as they move through their adventures — the joyful days, the mixed-up days, and the moments in between. Some of those experiences later become stories. Others simply stay as moments that mattered.
Over time, the Your Wild Brain collection will grow. New books will appear when they’re needed — each with its own reason for being made. The process behind them will be shared slowly, when the time feels right.
For now, these books stand as they are:
made from lived experience,
written by Iona,
and shared in the hope they might help other busy, creative minds feel a little less alone.
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All books in the Your Wild Brain collection are written by Iona, from Happy Tartan®.
